Meet the owner

Hello! I’m Diana Permata Sari

Born in Pekanbaru and raised in Jakarta, the capital city of Indonesia, Diana studied Public Relations at InterStudi College of Higher Education, where her passion for communication began to grow. She entered the tourism industry through front office roles at several star-rated hotels, and in 2009, was entrusted by an investor to run and manage a travel agency business, which she led until 2016.

From 2010 to 2016, she was actively involved in tourism planning activities across various projects. In 2017, she joined a relative’s event organizing company, which led her to work with an established event organizer handling numerous national-scale projects. She later worked full-time with one of Indonesia’s leading event planning companies, where she played a key role in organizing and managing remarkable international events.

Diana is a well-rounded professional in the Event Organizer industry, specializing in MICE (Meetings, Incentives, Conferences, and Exhibitions), as well as in tour and travel services since 2009.